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Alara Premium booster pack contains 15 cards per pack. Distribution is all foil cards from the Shards of Alara Block. Released in 2010, the Alara premium booster pack comes in a fancy bubble pack.
Shards of Alara is the first set of the Alara block. Bill Rose was its lead designer, and Devin Low was its lead developer. Shards is a multicolor set which revolves around three-color combinations. Its tagline is, "Five worlds share one fate." The set consists of 249 cards, 20 basic lands, 101 common, 60 uncommon, 53 rare, and 15 mythic rare.
The design of Shards of Alara focuses on five different "shards" which together formed a single world once. Mechanically, each shard consists of one of the five magic colors and its two allied colors. Each shard has its own key worded mechanic or strong over-arching theme, and its own creature types. The five shards were designed separately by three person design teams.
||Dominant creature types
||Angels, Rhox, Aven, and Humans
||Brian Tinsman, Kenneth Nagle, Mark Rosewater
|All creatures are colored artifact creatures
||Humans, Sphinxes, Homunculi, and Vedalken
||Tezzeret the Seeker
||Mark Rosewater, Mark Globus, Mark Gottlieb
||Demons, Zombies, Humans, and Skeletons
||Nicol Bolas (introduced in Conflux)
||Devin Low, Erik Lauer, Brian Tinsman
||Dragons, Goblins, Humans, and Viashino
|Rewards playing creatures with a power of 5 or greater
||Humans, Beasts, Elves, and Leonin
||Kenneth Nagle, Mark Rosewater, Mike Turian